Travelling across 26 countries I noticed one thing — people trusted what they drank because they trusted the system. The people. The process.
Back in India a billion people drink blind every day. No system. No accountability. No trust.
I grew up in a village where everything was made fresh in front of us. That trust was earned every single day.
Somewhere between the village and the city India lost that trust.
Chero is bringing it back.