Building trust
in every sip.
Chero is the world's first live-stream preparation fresh drinks platform. We are raising a seed round to scale across Bangalore — and beyond.
India lost trust somewhere between the village and the city.
A billion people in India drink blind every day. No visibility into what goes into their glass. No system. No accountability. No trust.
In villages, food was made fresh in front of you. That trust was earned daily. The city took it away.
Chero is bringing it back — one live-streamed drink at a time.
Four things that are very hard to copy.
Live preparation video — on every order.
We stream the making of your drink before it's delivered. Not as a feature — as a standard. This creates a trust loop that packaged brands can never replicate.
10-minute fresh delivery at scale.
Making real fresh juice and delivering it in under 10 minutes is operationally brutal. Most players can't do it at all. Doing it consistently at scale is our core operational moat.
Live streaming infra + operational discipline.
Building the infrastructure to stream live food preparation at scale — and the culture to prepare on camera every single time — takes years to build and is nearly impossible to replicate fast.
A brand built on a promise India forgot.
Trust between consumers and food brands in India is broken. We're building our entire brand identity on that promise. First mover on trust in a market that desperately needs it.
$300K. Three priorities.
Interested in investing?
We're talking to a small group of investors who believe trust is the next big brand story in India.